What it does
Turn what you learn into more covers.
- Both versions run at once
- Half your guests see the new version and half see the current one, during the same services, so the result is not really a story about the weather.
- Traffic is a real gate
- You choose what share of guests takes part, and a holdout can sit outside it entirely. The current menu is one of the versions being measured, not an unmeasured default.
- It reports in money
- The outcome is stated as the difference in what was actually taken, with the covers behind it, rather than as a percentage floating free of any total.
- It waits for enough evidence
- A result that has not seen enough covers is reported as unfinished instead of being called early because it looks good.
See it
Example data
£24.00
- Guests shown
- 1,020
- Ordered it
- 102
- Converts at
- 10.0%
- Took
- £2,448
£21.00
- Guests shown
- 1,014
- Ordered it
- 144
- Converts at
- 14.2%
- Took
- £3,024
+£576over a fortnight, on 2,034 guests split between the two versions
£3,024 against £2,448 — the two figures either side of that difference, so you can check it. Dropping the price by £3 lost margin on every plate and still finished ahead, because forty-two more people ordered it.
How it runs
In order
- Day 0
Pick the dish and the change
A price, a description, a photograph or where it sits on the menu. One change at a time, so the result means something.
- Day 0
Choose how much of the room takes part
Set the share of guests entering the test and hold the rest back entirely. Everyone who enters sees one of the two versions.
- Days 1–13
Both versions run through real services
Nobody has to do anything. Guests are assigned as they scan, and the totals build against each version separately.
- Day 14
Keep the winner
The result is reported in money against covers. If it has not seen enough covers to be sure, it says so instead of calling it.
What changes
Tonight, versus tonight with it on
- Change a price on a hunch and never find out whether it helped.
- Change it for half the room and read the difference.
- A good month gets credited to the new menu and the sun.
- The new version is compared against guests who saw the old one.
Where it sits
One system, three jobs
Experiments is part of grow.
Turn what you learn into more covers. It runs on the same menu, the same tables and the same bill as everything else here — nothing to integrate, nothing to reconcile.
Take the order without anyone at the table.
QR ordering · Digital menus · Live orders · Kitchen display · Guest payments
Know where every pound came from.
Revenue & attribution · Analytics · AI insights · Guest intelligence · Automated messaging