What it does
Take the order without anyone at the table.
- Photographs that follow the dish
- Upload a picture once and it appears everywhere that dish does — the menu, the cart, the receipt, the review request. No second library to keep in step.
- Filters, not warnings
- Vegetarian, vegan, gluten-free, halal, nut-free and the rest. Turn one on and the menu shows only what is safe, rather than making the guest audit it themselves.
- Changed in seconds
- Sell out of the sea bass at 20:15 and it is off the menu at 20:16. Reprice, reword and reorder without reprinting anything.
- Reads like your room
- Typeface, colour, card treatment and header image are yours to set, so the menu looks like the restaurant rather than like software.
- In their language
- Menus can be translated per dish and served automatically to guests whose phone is set to that language.
See it
Example data
| What it has to do | Printed | A PDF | AtTable |
|---|---|---|---|
| Readable on a phone | Yes | No | Yes |
| A photograph on every dish | No | No | Yes |
| Changed during service | No | No | Yes |
| Filters by allergen | No | No | Yes |
| Translated per guest | No | No | Yes |
| Guests can order from it | No | No | Yes |
| Tells you what got looked at | No | No | Yes |
| Costs nothing to change | No | Yes | Yes |
What changes
Tonight, versus tonight with it on
- A PDF that pinches and zooms and was last accurate in spring.
- A menu built for a phone, correct as of this service.
- A guest asks the server which dishes are gluten-free, and hopes.
- They tap a filter and see only what they can eat.
- Reprinting the menu to change one price.
- Changing one price.
Where it sits
One system, three jobs
Digital menus is part of serve.
Take the order without anyone at the table. It runs on the same menu, the same tables and the same bill as everything else here — nothing to integrate, nothing to reconcile.
Understand
Know where every pound came from.
Revenue & attribution · Analytics · AI insights · Guest intelligence · Automated messaging
Grow
Turn what you learn into more covers.
Experiments · Dish recommendations · Discounts & promotions · Campaigns · Sage — AI waiter