Understand

Every pound, traced to what caused it.

Not just what you took, but what brought it in — the promoted dish, the win-back email, the discount code, the guest who came back. Each pound is credited once.

  • Credited once
  • Source on every order
  • Billed vs collected

What it does

One pound, one source
An order is attributed to the thing that actually caused it, and only the promoted items credit a campaign. The rest is counted as organic rather than inflating the number that made someone look good.
Where the order came from
A QR scan at the table, a link in an email, a pickup order, a sale rung through the till — each is its own bucket rather than everything landing in one pile.
Billed and collected are different numbers
What a table was charged and what has actually cleared are shown as two figures, because a night can look finished and still be waiting on money.
Comps and discounts counted
A discount applied to a whole session never touches the individual order lines, so it is accounted for separately instead of quietly disappearing from the total.

See it

Taken this week

£12,401

Every order carries the thing that caused it. Nothing is counted twice, and a campaign is only credited with the dishes it actually promoted.

By sourceExample week
QR at the table
58%£7,190
Pickup & delivery
17%£2,108
Rung through the till
12%£1,488
Campaigns & win-backs
9%£1,116
Discount codes
4%£499

Amber is the money AtTable moved — £1,615 of the £12,401, traced to a specific send or code rather than assumed.

Where it sits

Revenue & attribution is part of understand.

Know where every pound came from. It runs on the same menu, the same tables and the same bill as everything else here — nothing to integrate, nothing to reconcile.

Serve

Take the order without anyone at the table.

QR ordering · Digital menus · Live orders · Kitchen display · Guest payments

Grow

Turn what you learn into more covers.

Experiments · Dish recommendations · Discounts & promotions · Campaigns · Sage — AI waiter

See all fifteen
Start here

Find out what is actually working.

Every pound traced back to the decision that earned it.

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