Pay for the room you have. Not the one you might have.
Every plan takes orders, runs the kitchen and settles the bill. What changes further up is how much the system tells you about what happened — and you can add that a piece at a time instead of jumping a tier for one feature.
Atlas wallet
AI usage that scales
without surprise bills.
Every plan includes a monthly Atlas allowance. Heavy users top up with credits that never expire. We show your balance and burn rate live so you stay in control.
- Plan allowance refreshes every billing cycle
- Top-up credits never expire
- Live wallet balance & burn rate
- Per-message cost transparent before send
Plan allowance
147 / 200
resets in 11 days
Top-up balance
£42.00
~328 messages
Recent burn
Pay-as-you-go add-ons
Outgrew your plan? Top up before you upgrade.
Transparent metered pricing for the resources your guests actually use.
Atlas chat top-up
£24 / 200 msg
Requires the Atlas add-on. Top up beyond your monthly Atlas allowance — credits never expire.
Extra SMS sends
£0.064 / send
Pay-as-you-go SMS beyond your plan cap, billed monthly.
Extra email sends
£0.0016 / send
Same Resend deliverability, transparently metered above your plan.
GDPR-compliant
Consent-first by design
2-month free trial
No credit card required
500+ restaurants
On the waitlist already
5-minute setup
Live by tomorrow
Multi-location calculator
What does 3 locations cost?
Per-location pricing — your bill scales linearly. Move the slider to your group size. Any add-ons you picked above are also priced per location, so each venue gets its own seat of the module.
Full comparison
Every feature, every tier.
No asterisks, no fine print. What you see is what you get on each plan.
| Feature | Starter | Pro | Growth | Enterprise |
|---|---|---|---|---|
| Platform · ordering & operations | ||||
| QR code table ordering | ||||
| Digital menus (HD photos, dietary filters) | ||||
| Live orders dashboard | ||||
| Pickup & delivery ordering (your own driver) | ||||
| Courier delivery — an Uber rider, booked automatically | Add-on | Add-on | Add-on | |
| Kitchen display system | ||||
| Bill management & digital receipts | ||||
| Multiple menus (breakfast / lunch / dinner) | 5 | 8 | Unlimited | Unlimited |
| Modifier groups & dish customisation | ||||
| Custom QR code design | ||||
| Menu Designer — colours, fonts, buttons & layout | ||||
| Analytics · understand the floor | ||||
| Revenue dashboard (last 30 days) | ||||
| Top & underperforming dishes | ||||
| Customisable time periods (7–90 days) | ||||
| Cart abandonment analytics | ||||
| Search analytics (zero-result gaps) | ||||
| Peak hours heatmap | ||||
| Modifier & add-on performance | ||||
| Conversion funnel tracking | ||||
| Multi-touch revenue attribution | Add-on | Add-on | Add-on | |
| Cross-location attribution | ||||
| Atlas AI · the intelligence layer | ||||
| Atlas chat (natural language queries) | Add-on | Add-on | Add-on | Unlimited |
| AI insights inbox (ranked, scored) | ||||
| AI accuracy meter | ||||
| Guest menu recommendations (in-session) | ||||
| Sage — AI waiter on the guest menu | Add-on | Add-on | Add-on | |
| Dish pairings & co-order analysis | ||||
| Smart cart upsell prompts | ||||
| Recommendation funnel analytics | ||||
| Multi-step / cross-dish strategy | ||||
| AI-generated dish descriptions | ||||
| Discount-code recommendations and drafts | ||||
| Guests · profiles & messaging | ||||
| Automatic guest recognition | Add-on | Add-on | Add-on | |
| Guest profiles (LTV, frequency, preferences) | Add-on | Add-on | Add-on | |
| Churn-risk detection | Add-on | Add-on | Add-on | |
| Email campaigns (Resend) | Add-on | Add-on | Add-on | Unlimited |
| SMS campaigns (Twilio) | Add-on | Add-on | Add-on | Unlimited |
| Smart triggers (churn, birthday, milestone, welcome) | Add-on | Add-on | Add-on | |
| Mailchimp audience sync | ||||
| Approval workflows | ||||
| Consent-first / GDPR-compliant | ||||
| Discounts & campaigns | ||||
| Reusable checkout discount codes | ||||
| Personal one-time outreach codes | ||||
| Discount source analytics | ||||
| Menu & bill discounts | ||||
| Win-back / launch campaign templates | ||||
| Time-based offers and offer experiments | ||||
| Experiments · menu testing | ||||
| Test price, name, description, photo & placement | Add-on | Add-on | Add-on | |
| Conversion & revenue lift with confidence + guardrails | Add-on | Add-on | Add-on | |
| Best-practice templates & Atlas experiment suggestions | Add-on | Add-on | Add-on | |
| Auto-conclude & one-click apply the winner | Add-on | Add-on | Add-on | |
| Concurrent experiments | Add-on | Add-on | Add-on | Unlimited |
| Cross-location winner rollout, segments & holdouts | ||||
| Inventory · stock & prep | ||||
| Ingredient & stock level tracking | Add-on | Add-on | Add-on | |
| Recipes & dish bill-of-materials | Add-on | Add-on | Add-on | |
| Prep batches with sub-recipe depletion | Add-on | Add-on | Add-on | |
| Live dish availability (auto-86 & stock caps) | Add-on | Add-on | Add-on | |
| POS stock sync | Add-on | Add-on | Add-on | |
| Integrations | ||||
| Stripe Connect | ||||
| Square POS | ||||
| Webhook API | ||||
| Mailchimp / Twilio / Resend | Resend | All three | All three | |
| Toast / Lightspeed / Deliverect / Yelp | On request | |||
| Custom integrations | ||||
| Public API access | ||||
| SSO / SAML | ||||
| Operations & support | ||||
| Real-time order notifications | ||||
| Audio alerts per device | ||||
| Staff role management | 10 staff | 30 staff | Unlimited | Unlimited |
| Order history & export | ||||
| Location cap | 1 | Up to 5 | Up to 10 | 11+ (unlimited) |
| Multi-location org dashboard | ||||
| Regional manager roles | ||||
| Audit log CSV export | ||||
| IP allowlist | ||||
| Dedicated success manager | ||||
| Custom MSA / DPA | ||||
| Support | Email · 48h | Priority · 24h | Priority · 12h | Dedicated · 1h |
Pricing FAQ
Common questions.
Can I change plans later?
Yes. Upgrade or downgrade at any time — changes take effect immediately and we prorate the bill.
What happens after the 2-month Revenue Discovery?
You pick a plan or your account pauses. Either way, your data is safe for 30 days.
Do you offer refunds?
Yes — 30-day money-back guarantee on every paid plan. Email and we refund.
How does the Atlas allowance work?
Each tier includes a monthly Atlas chat allowance. Heavy users top up with credits that never expire. Your wallet is always visible.
What counts as a "send" for SMS / email caps?
One delivered message to one recipient. Bulk campaigns count once per recipient. Failed sends do not count.