What it does
Know where every pound came from.
- Regulars and lapsed regulars
- Visit patterns are tracked over time, so a guest who used to come fortnightly and has not been in for five weeks is something you find out about rather than something you notice a year later.
- What they order
- Preferences build from real orders, which is what lets the menu and the recommendations know a vegetarian is a vegetarian without asking every visit.
- Consent is part of the record
- Marketing only reaches guests who opted in, and that opt-in travels with the profile. Nothing is sent on the strength of an email address alone.
- One guest, not five rows
- The same person across visits, devices and orders is one profile, so counts and averages are not quietly inflated by duplicates.
See it
Example data
Guest #1247
Fortnightly for nine months. Vegetarian. Always books a Thursday.
- Visits
- 19
- Average bill
- £54
- Lifetime
- £1,026
- Last seen
- 34 days
A win-back with a personal code for a free starter, in your voice, to this guest and the eleven others whose visits stopped the same way. Ready to send or bin.
Where it sits
One system, three jobs
Guest intelligence is part of understand.
Know where every pound came from. It runs on the same menu, the same tables and the same bill as everything else here — nothing to integrate, nothing to reconcile.
Take the order without anyone at the table.
QR ordering · Digital menus · Live orders · Kitchen display · Guest payments
Turn what you learn into more covers.
Experiments · Dish recommendations · Discounts & promotions · Campaigns · Sage — AI waiter