Campaigns · Growth

Campaigns that
bring guests back.

Every send is built from real guest behaviour whether Atlas triggers it or you launch one in a click. Targeted segments, no generic blasts, and full revenue attribution on every campaign.

Real-behaviour triggersFull revenue attributionEmail & SMS together

32%

Avg open rate

vs 21% industry average

4.2×

Return on spend

for every £1 invested

18%

Win-back rate

of at-risk guests recovered

<5min

To go live

from idea to active campaign

Four campaign types, one goal

Built on real guest data not generic marketing templates.

Each campaign type targets a moment in the guest’s relationship with your restaurant. Atlas knows which one fits.

Win-back campaigns

For: Guests drifting away

Re-engage regulars who’ve quietly stopped showing up. Each message is built from their order history the dishes they loved, the rhythm they kept.

Example send

“We miss you. Here’s 15% off your Chicken Katsu on us.”

Time-triggered

For: The right moment

Reach guests when timing matters most slow Tuesdays, the run-up to a launch, the day after their first visit.

Example send

“Tuesday lunch special: 2-for-1 on all starters, 12–14.”

Segment campaigns

For: High spenders, lunch crowd, first-timers

Different message for different guests. VIPs get early access; lunch regulars get lunch offers; first-timers get a thank-you.

Example send

“VIP early access: our new tasting menu drops Friday.”

Launch campaigns

For: Guests most likely to care

New dish? Seasonal menu? Pop-up event? Atlas picks the guests who are most likely to engage based on what they’ve ordered before.

Example send

“The summer menu is here. Book your table this weekend.”

How it works

From insight to revenue, in four steps.

01

Atlas spots the opportunity

A regular going quiet, a slow week ahead, a new dish that fits a guest segment perfectly. Surfaced automatically.

02

You pick the campaign

Win-back, time-triggered, segment, or launch. Or just accept the campaign Atlas already drafted for you.

03

Personalised sends go out

Each guest gets a message tailored to their name, their favourite dishes, and an offer that makes sense for them.

04

Track every pound back

Opens, clicks, orders, and exact revenue attributed to each campaign versus what would have happened anyway.

Revenue attribution

See exactly which campaign brought which guest back.

Most marketing tools count opens and clicks. AtTable counts orders and ties every pound back to the campaign that earned it. So you stop arguing about effectiveness and start scaling what works.

  • Per-campaign revenue, gross and net of offer cost
  • Incremental revenue what would’ve happened anyway, isolated out
  • Attribution windows configurable by campaign type
  • Cohort tracking same guests across multiple campaigns
Last 7 days3 active campaigns

Tuesday lunch 2-for-1 starters

Time-triggered

£1,247
412 sent · 38 orders+£612 incremental

Win-back · 4+ weeks dormant

Win-back

£583
89 sent · 16 orders+£468 incremental

Summer menu launch VIPs

Launch · segment

£1,089
124 sent · 31 orders+£790 incremental
Total incremental this week+£1,870

Built for restaurants

Not a generic marketing tool.

Every feature designed for hospitality the rhythms, the moments, the margins.

01

Behaviour-triggered

Campaigns fire when guests do something real not on a calendar tick.

02

A/B tested by default

Atlas tests subject lines and offers automatically, then promotes the winner.

03

Full revenue attribution

Every order tied back to the campaign that generated it. Incrementality, not vanity.

04

Auto-budget caps

Set a budget and a goal. Campaigns auto-pause the moment either is met.

05

Email + SMS in one place

Atlas decides which channel fits which guest. You don’t juggle two tools.

06

GDPR-safe by design

Consent-first, with one-tap unsubscribe in every send. Audit trails included.

Get started

Stop sending the same message
to every guest.

Behaviour-driven campaigns that bring guests back and bring revenue with them.