What it does
Know what sold, what almost sold, and what caused the difference.
- An audience, not a list
- Segments are built from what guests did — last visit, spend, dishes ordered — and stay current as guests move in and out of them.
- Only promoted items credit it
- When a guest comes in off a campaign, the campaign is credited with the dishes it actually promoted. The rest of the bill is counted as ordinary trade.
- Clicks that survive a double tap
- Opens and clicks are recorded atomically, so a link tapped twice on a slow connection is one click and not two.
- Bounces come back
- A failed delivery is fed back onto the guest profile so a dead address is not sent to forever.
See it
Example data
| Campaign | Sent | Came in | Earned |
|---|---|---|---|
| Win back the fortnightly regulars112 guests · last seen 30+ days | 112 | 19 | £1,026 |
| Move the Truffle Risotto340 guests who opened it and did not order | 340 | 27 | £567 |
| Midweek 2-for-1410 guests · everyone opted in | 410 | 31 | −£88 |
“Earned” is the promoted dishes only. Those 77 guests spent a good deal more than £1,505 between them — but the rest of what they ordered would have happened anyway, so no campaign gets to claim it.
Example month · the midweek offer is included because it lost money
Where it sits
One system, five pillars
Campaigns is part of revenue & insights.
Know what sold, what almost sold, and what caused the difference. It runs on the same menu, the same tables and the same bill as everything else here — nothing to integrate, nothing to reconcile.
Take the order at the table, the counter or the kerb, and get it to the kitchen.
QR ordering · Digital menus · Live orders · Kitchen display · Guest payments · Dish recommendations · Sage AI waiter
Fill the diary — and give a forgotten table a chance to be sold again.
Bookings & events
Cost the menu on what you are actually paying for the food.
Stock & purchase orders
Compare what you ordered, what arrived, and what you were billed for.
Supplier control
Build the rota, publish it once, and know who did what on the floor.
Team & shifts